Redefining how people connect with brand stories
Redefining how people connect with brand stories
Chris Brown // Creative Director for Immersive Experiences
Chris Brown // Creative Director for Immersive Experiences
Creative Storyteller.
Hi 👋🏽 I’m Chris Brown.
A London-based Creative Director blending interaction, immersion,
and innovation to design narrative driven brand experiences. I have an arsenal of executional tools, including;
STRATEGIC VISION
UX / CX
BRAND HOMES
HMI
EXPERIENCE CENTRES
ART DIRECTION
AR / VR / XR
GENERATIVE AI
DIGITAL PLATFORMS
IMMERSIVE WEB
FILM & MOTION
DESIGN & ILLUSTRATION
🫀 I'm a Memory Maker
Turning brand interactions into lasting emotional imprints – with metrics to prove it.
🔎 A Technology Explorer
Exploring emerging tools to shape the next wave of meaningful human/brand connection.
🎤 An Industry Speaker
Distilling complex trends and processes into clear, actionable insight – on stage and off.
🌍 A Globe Trotter
From the States, London, to Shanghai – 18+ years shaping ideas that cross industries, cultures, and time zones.
🏆 An Award Winner
Recognised for boundary-pushing creative that connects, converts, and compels.
🧠 A Big Idea Generator
Building bold concepts that start with meaning, scale with imagination and help brands speak in futures.
💫 An Expert Collaborator
Empowering teams through a ‘go far, go together’ mentality and story-led creative thinking.
🗽 A Cultural Torchbearer
Rooted in creative culture, upholding the unspoken codes of agencies and studios.
🚀 An Ego-Free* Leader
Guiding teams with humility & curiosity, – good ideas come from anywhere.
*May contain traces of ego (all good CDs have abit!)
👶🏽 ...And a Doting Father
10th in this list. 1st in my heart. The most meaningful story I’ll ever co-write.
Creative Storyteller.
STRATEGIC VISION
UX / CX
BRAND HOMES
HMI
EXPERIENCE CENTRES
ART DIRECTION
AR / VR / XR
GENERATIVE AI
DIGITAL PLATFORMS
IMMERSIVE WEB
FILM & MOTION
DESIGN & ILLUSTRATION
Hi 👋🏽 I’m Chris Brown.
A London-based Creative Director blending interaction, immersion, and innovation to design narrative driven brand experiences. I have an arsenal of executional tools, including;
🫀 I'm a Memory Maker
Turning brand interactions into lasting emotional imprints – with metrics to prove it.
🔎 A Technology Explorer
Exploring emerging tools to shape the next wave of meaningful human/brand connection.
🎤 An Industry Speaker
Distilling complex trends and processes into clear, actionable insight – on stage and off.
🌍 A Globe Trotter
From the States, London, to Shanghai – 18+ years shaping ideas that cross industries, cultures, and time zones.
🏆 An Award Winner
Recognised for boundary-pushing creative that connects, converts, and compels.
🧠 A Big Idea Generator
Building bold concepts that start with meaning, scale with imagination and help brands speak in futures.
💫 An Expert Collaborator
Empowering teams through a ‘go far, go together’ mentality and story-led creative thinking.
🗽 A Cultural Torchbearer
Rooted in creative culture, upholding the unspoken codes of agencies and studios.
🚀 An Ego-Free* Leader
Guiding teams with humility & curiosity, – good ideas come from anywhere.
*May contain traces of ego (all good CDs have abit!)
👶🏽 ...And a Doting Father
10th in this list. 1st in my heart. The most meaningful story I’ll ever co-write.
Creative Storyteller.
Hi 👋🏽 I’m Chris Brown.
A London-based Creative Director blending interaction, immersion, and innovation to design narrative driven brand experiences. I have an arsenal of executional tools, including;
STRATEGIC VISION
UX / CX
BRAND HOMES
HMI
EXPERIENCE CENTRES
ART DIRECTION
AR / VR / XR
GENERATIVE AI
DIGITAL PLATFORMS
IMMERSIVE WEB
FILM & MOTION
DESIGN & ILLUSTRATION
🫀 I'm a Memory Maker
Turning brand interactions into lasting emotional imprints – with metrics to prove it.
🔎 A Technology Explorer
Exploring emerging tools to shape the next wave of meaningful human/brand connection.
🎤 An Industry Speaker
Distilling complex trends and processes into clear, actionable insight – on stage and off.
🌍 A Globe Trotter
From the States, London, to Shanghai – 18+ years shaping ideas that cross industries, cultures, and time zones.
🏆 An Award Winner
Recognised for boundary-pushing creative that connects, converts, and compels.
🧠 A Big Idea Generator
Building bold concepts that start with meaning, scale with imagination and help brands speak in futures.
💫 An Expert Collaborator
Empowering teams through a ‘go far, go together’ mentality and story-led creative thinking.
🗽 A Cultural Torchbearer
Rooted in creative culture, upholding the unspoken codes of agencies and studios.
🚀 An Ego-Free* Leader
Guiding teams with humility & curiosity, – good ideas come from anywhere.
*May contain traces of ego (all good CDs have abit!)
👶🏽 ...And a Doting Father
10th in this list. 1st in my heart. The most meaningful story I’ll ever co-write.
Case Studies & Stories
Case Studies
& Stories
A sneak peak at a variety of career highs –
soon to be unpacked and presented
in glorious detail
//
A sneak peak at a variety of career highs – soon to be unpacked and presented in glorious detail
//
Audi COMING SOON
Motion meets Emotion – E-Concept HMI
Audi COMING SOON
Motion meets Emotion –
E-Concept HMI
Audi COMING SOON
Motion meets Emotion –
E-Concept HMI
HMI
MOTION
[Confidential Project]
STRATEGIC VISION
GENERATIVE AI
UX / CX
Disney COMING SOON
Hongqiao Airport Store
Disney
COMING SOON
Hongqiao Airport Store
Disney
COMING SOON
Hongqiao Airport Store
BRAND HOMES
MOTION
Ford COMING SOON
Shanghai Auto Show Experiences
Ford
COMING SOON
Shanghai Auto Show Experiences
Ford
COMING SOON
Shanghai Auto Show Experiences
AR / VR
MOTION
Lincoln COMING SOON
Lincoln Continental Launch
Lincoln
COMING SOON
Lincoln Continental Launch
Lincoln
COMING SOON
Lincoln Continental Launch
AR / VR
MOTION
Nike COMING SOON
Sport Wonderland for Super Brand Week
Nike COMING SOON
Sport Wonderland for
Super Brand Week
Nike
COMING SOON
Sport Wonderland for
Super Brand Week
STRATEGiC VISION
DIGITAL PLATFORMS
LAB42
[Confidential Project]
STRATEGIC VISION
IMMERSIVE WEB
Lincoln COMING SOON
Virtual Lincoln Way on WeChat
Lincoln
COMING SOON
Virtual Lincoln Way on WeChat
Lincoln
COMING SOON
Virtual Lincoln Way on WeChat
DIGITAL PLATFORMS
UX / CX
FILM
Misk City COMING SOON
Experience Centre
Misk City
COMING SOON
Experience Centre
Misk City
COMING SOON
Experience Centre
EXPERIENCE CENTRE
UX / CX
Axis COMING SOON
AEC (Axis Experience Centre)
Axis
COMING SOON
AEC (Axis
Experience Centre)
Axis
COMING SOON
AEC (Axis
Experience Centre)
EXPERIENCE CENTRES
UX / CX
Sony Playstation COMING SOON
Playstation Move Heroes AR Media Kit
Sony Playstation COMING SOON
Playstation Move Heroes
AR Media Kit
Sony Playstation
COMING SOON
Playstation Move Heroes
AR Media Kit
AR
IMMERSIVE WEB
DESIGN & ART DIRECTION
Dyson COMING SOON
Floorcare AR & Model 605
Dyson
COMING SOON
Floorcare AR & Model 605
AR
UX / CX
CRH COMING SOON
An animated Story of Agility
CRH
COMING SOON
An animated Story
of Agility
CRH
COMING SOON
An animated Story
of Agility
MOTION
FILM
UX / CX
Ford COMING SOON
Territory Launch Show
Ford
COMING SOON
Territory Launch Show
Ford
COMING SOON
Territory Launch Show
MOTION
EVENT
SCRIPTING
Ford COMING SOON
Feel Unstoppable VR
Ford
COMING SOON
Feel Unstoppable VR
Ford
COMING SOON
Feel Unstoppable VR
VR
Ford COMING SOON
The Ford Horizon Platform
DIGITAL PLATFORMS
UX / CX
Ford COMING SOON
GoDrive Digital Brand Guidelines
ART DIRECTION
DIGITAL PLATFORM
Project Lifecycle
My sweet spot is seeing the full arc – guiding teams from chaos to clarity, concept to completion.
But I’m equally happy dropping in for key phases.
Remote, hybrid, global, short, mid, or long-term. I have the dexterity to shape-shift and suit
the need.
Working with me.
Delivery &
Reflection
Design &
Production
Ideation &
Discovery
Concept
Development
Project Lifecycle
My sweet spot is seeing the full
arc – guiding teams from chaos
to clarity, concept to completion. But I’m equally happy dropping
in for key phases.
Remote, hybrid, global, short, mid, or long-term. I have the dexterity
to shape-shift and suit the need.
Working with me.
Delivery &
Reflection
Design &
Production
Ideation &
Discovery
Concept
Development
Working with me.
Project Lifecycle
My sweet spot is seeing
the full arc – guiding teams from chaos to clarity, concept to completion. But I’m equally happy dropping in for key phases.
Remote, hybrid, global, short, mid, or long-term.
I have the dexterity
to shape-shift and suit
the need.
Ideation & Discovery
1
I help shape the problem,
test its edges, and hunt for the ‘why’ through wide-ranging research, insight synthesis, and collaboration.
Navigating ‘what the f***!?’ moments – crafting a clear North Star document to rally around, aligned to timing, cost, and ambition.
Concept Development
2
From scribbles to strategy decks, post-it notes and Figjam boards – I explore, stress-test, and refine ideas across disciplines.
Through solo thinking and group ideation, I turn loose sparks into structured concepts, moodboards, and scamps that inspire both teams and clients.
Design & Production
3
Here’s where ideas meet execution. I collaborate across UX, UI, art direction, motion, sound, and tech – bringing rigor, style, flair and detail to every state, screen, and story.
Keeping things moving
while pushing for originality and craft.
Delivery
4
I stay close through that final push – supporting onsite implementation, guiding handovers, and ensuring creative integrity is maintained.
I also help unpack learnings and performance metrics through 'wash ups' so the work lands well and sets a standard for next time.
I start with the why.
I start with
the why.
I start
with the why.
1
1
Find the purpose
I uncover who the experience is for and what’s at stake – fueling story, strategy, and structure with meaning that connects and drives measurable results.
2
2
Be brand anchored
Rooted in brand truths
– from values to vision,
I shape ideas that stay authentic while exploring unexpected ways to express them across
any medium.
3
3
Open possibilities
With the 'why' as
a compass, I blend methods and mediums
to craft distinctive,
metric-driven solutions – no tech gimmicks,
always grounded.
In these days of advanced technology and
Generative AI, storytellers are more important
than ever – work without soul just doesn’t connect…
In these days of advanced technology and Generative AI, storytellers are more important than ever – work without soul just doesn’t connect…
In these days of advanced technology and Generative AI, storytellers are more important than ever – work without soul just doesn’t connect…
Drop me a line.
Drop me
a line.
Got a possible project, talk or opportunity you'd like to discuss with me? Or find out more about my work and my process?
I'm happy to work remotely
with global clients and brands.
Got a possible project, talk or opportunity you'd like to discuss with me? Or find out more about my work and my process?
I'm happy to work remotely
with global clients and brands.